Frankenstein comes alive online.
Xfinity’s smart WiFi makes your world come alive, and it turns The Monster into an even more alive creator with movies, garbage TV, TikTok, sports, and a whole smart-castle at his fingertips. What’s life if it’s not spent online?
ROLE: Creative Director
Broadcast developed by Goodby Silverstein & Partners.
Directed by Lance Accord
FRANK GETS SMARTER
The TV shows Frank’s ascent from braindead monster to pop-culture pro. On social, the arc continues with Gen Z brainrot vocab clips, monthly haul videos, and cook with me posts.
FRANK GOES VIRAL
Frank went to New York and appeared on some of the internet’s favorite social series: He gave his hot take on Subway Takes, found love on Streethearts, dispelled rumors that he drinks matcha performatively on What’s Poppin? with Davis!, and got judged harshly on Judgy.
FRANK IN THE WILD
Once Frank proved he was a natural content creator, we took him out of the castle and into real life, having him hit the streets of NYC, Philly, and Minneapolis. He even ditched his classic blazer for a more modern look. The fit was hype.
BIG MONSTER IN THE BIG APPLE
Frank’s first stop: New York, where he saw the sights, mastered the pizza fold, played some street ball, and became a bonafide influencer.
FRANK’S MONSTER BITES
Next up: Philadelphia, where Frank reviewed the local fare he’d only ever seen online.
THE MONSTER MEETS THE WOLVES
In Minneapolis, Frank went to his first-ever NBA game and howled with the Timberwolves, stuffed himself with concessions, and got really scared by the pyrotechnics.
CREATIVE TEAM:
CD: Zack Johnson and Me
ACD: Annie Heimsoth, Mattie Techner
Senior Art Director: Tom Cascino
Copywriter: Cat Young
Art Director: Artur Un