Making egg rolls hot again.
The top supermarket egg roll brand was unavailable for two years due to hurricane damage to their factories. With a shoestring budget, we targeted our campaign towards extremely online gamers who were likely to buy and share the snacks with their community.
"Put the egg rolls in!" was born and showcased online through Twitter, Reddit, TikTok, and Twitch. We even collaborated with Honest Trailers to produce the first-ever egg roll trailer.
Weird, earnest, dumb, successful and won a Gold Effie.
We egg roll-ified pre-roll and social videos.
We made a trailer to play before the trailer for Honest Trailers. Whoa.
We also went wild online, putting egg rolls right among the other memes our audience shares.
