Conoco is a gas brand that has a very online social presence. Here’s some hits from over the years.
Great Places to Go
There’s an infinite number of places to go when you fill up and get in your car. Here’s a few.
Choose Go: The Card Game
We made a completely original card game for Conoco. After playtesting it for 50+ hours, we think it came out pretty nice.
In order to Choose Go, you must get rid of all the things making you stay. Fun to play for 2-4 players!
The Case Against Stay
We got the best law firm in the biz - Vamoose, Mosey & Gogh - to represent everyone who had to stay when they wanted to Choose Go.
Visiting fightstay.com led to a super real law site where you could make a stay “claim” in return for some Conoco gift cards.
We also let anyone join our law firm who has been wronged by stay. That’s a lot of names going on the door.
Shitposting
Verb - In Internet culture, shitposting is posting "aggressively, ironically, and of trollishly poor quality" posts or content to an online forum or social media. Conoco found a niche with our 20-something always online audience. We carefully crafted shitposts to be a brand that didn’t feel like a brand.
The Conoco Nutcracker
For the holidays, we wanted to give gifts a little differently. We had a “nutcracker” stare into your soul for 10 minutes. At the end of the video, we asked how many times they blinked. Winner got free gas! If you want to try it for yourself, go here.
Conoco Summer Bod
The ideal summer bod is the one that helps you Choose Go to your fullest potential. An extra leg for for winning races, an extra head for saying “wow did you see that thing,” and some extra arms to steer while eating ice cream. Delicious.
Metacarmorphisis
They say if you fall asleep on the couch in the garage you might meta-car-morphisize into a beautiful 2 door sedan.
Turkey Drumsticks
Thanksgiving is the perfect time to go home, see the family, and show off your drumstick drum solo.