Gen Z is hardwired for nostalgia. So we made a campaign about being nostalgic for fun they haven’t even had yet.
The Xbox Series S becomes plush. And sentient. And obsessed with turning Jimmy O. Yang’s living room gold.
Directed by Ryan Staake.
We made the thing for real and sent it to over 15 influencers with custom voice lines for each and they loved it - we didn’t even pay them to!
Some of the plushies were interactive - it told a joke but someone else had the punchline.
We brought that nostalgia Gen Z craves to some of Xbox’s popular games. Complete with mini sets and flailing action figures.
“Overwatch - Simply the Most Fun You Haven’t Had Yet”
“Fall Guys - Simply the Most Fun You Haven’t Had Yet”
