Xbox powers your gaming dreams, no matter how mind-bending, heart-pounding and awe-inspiring they may be.
Directed by Nick Ball.
Original music by Son Lux.
We launched the campaign on the Las Vegas sphere at TwitchCon.
We turned the invite from our film into an invite across TikTok.
Thousands joined in and millions watched. Even big brands like Doritos, Mountain Dew, and Minecraft accepted our invitation.
CREATIVE TEAM FILM:
CCO: Scott Duchon
CD: Brad Meyers
ACD/CW: Zack Johnson
SPHERE:
ACD/ART: Savannah Hicks
ACD/ART: Alper Kologlu