XBOX WAKE UP
AND DREAM

There's a text every gamer has gotten a thousand times. "On in 5?" You know exactly what it means and you drop whatever you're doing. That feeling of being pulled into a game is what sells hardware, not specs. We built the entire Xbox Series X campaign around that text.

Role: Associate Creative Director

Anthem Film
Shot over a week in Prague. Giant soundstage for the game worlds, on location for the real-world moments, and practical effects wherever we could get them.
Directed by Nick Ball.


The Sphere Launch
We launched on the Las Vegas Sphere during TwitchCon. Three days on the biggest screen on earth, right in front of everyone walking the Strip.



TikTok Challenge
We turned "On in 5?" into an open invitation. Show us your version of dropping everything to answer the call. Thousands of gamers responded, and then brands started jumping in. Doritos, Mountain Dew, and Minecraft all made their own versions. It trended number one for three days.



 Outernet London Immersive Experience
Five days at Outernet London. Wraparound LED screens, gaming pods, and a lucid dreaming experience with a dream psychologist. 3,500 people visited in person, and three million more saw it on social. Someone told us it changed his life, which is probably the highest bar you can clear for a gaming activation.
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