75% of Conoco’s fans are into anime.
So, we did what anyone would do with that info: create an illustrated universe based around the anthropomorphic embodiment of Conoco and his best friend, Carhead.
First, we introduced Conoco-Kun - the physical embodiment of a Conoco station in human form. Then we introduced the world to Carhead, best friend and partner to Conoco-Kun. Then we gave the world a 6-part manga.
We brought the Carhead universe to the ‘Lofi Hip Hop Radio to Relax/Study to’ genre and created our own version, complete with 47 minutes of original, driving-inspired music and original artwork.
People really dug it.
With Conoco and Carhead taking the internet by storm, we showed up at the next logical place: Comic-Con. Partnering with imgur, we got real life cosplayers to bring our characters to life.
Visiting the Conoco booth let you in on some very cool pins.
People had a wonderful time.