XFINITY
Boomin’ With LIL DICKY
Xfinity has the fastest internet speeds, but people don't care about the technology behind it. They care that it works. So instead of explaining bandwidth, we demonstrated it. We partnered with Lil Dicky to remix the 90s classic "Boom Boom Boom" and turned a dry utility message into a music video drop that became the brand’s most-watched social content ever.
Client: Xfinity
Agency: Carmichael Lynch
Role: Creative Director
Made with Zack Johnson, Mattie Techner, Annie Heimsoth and more. Directed by Phillip R Lopez.
