AAA Gig Car Share

AAA launched a new car share service where you can pick up and drop off cars anywhere around the San Francisco area. From conception to branding, we wanted Gig to stand out in a sea of transportation same-ness.

Shot by Mads Perch.

For the Gig launch, we built each part of the brand around the experience of going out, exploring, and getting lost in your own city.

Logo badge and branded bike rack

RFID Cards for entry

Welcome Packet

Damage stickers

The launch ads focused on experiences in and around the city, and even on top of it. Literally.

App and Website